The song was produced by Harmony Samuels, who has crafted tracks for Ariana Grande ("The Way
"), Fantasia ("Without Me
") and Jennifer Lopez ("Let It Be Me
"). It was Janet's A&R, JQ, who asked him to write some material for her. Samuels recalled to Billboard
how writing song after song for 10 days, he was feeling he'd not come up with anything different to her normal sound.
"I was scratching my head and pacing around the studio, like, what is it? One morning, it just hit me," Samuels said. "I quickly did research on her and she's never done an Afrocentric cultural record before. I said, perfect. That's exactly what I'm going to do: cultural, Afrocentric, with a little bit of Latino [inspiration] and we're gonna write a great record to it."