Aiko released two videos on March 20, 2018 to accompany the single release, with two different takes on the same theme. Explaining her decision to make a double dose of visuals for "Never Call Me," Aiko explained to Refinery29
: "I just love this song. I have a lot of different layers to my personality and I love getting to express those layers through my visuals."
The first video finds Aiko back in her hometown of South Central, L.A. hanging out with pals such as Nipsey Hu$$le, Lauren London, Dom Kennedy, Hit-Boy, Casey Veggies. The songstress doesn't seem to be missing her ex preferring the love she receives from her close ones. "I love where I'm from. I put on for my city as often as possible," Aiko told Billboard
, regarding the choice of location. "I visit my neighborhood as often as possible. I talk about my neighborhood a few times in the song, so I wanted to show people where I'm from and introduce my fans to the people I love... my family and the people I grew up with."
The second clip finds Aiko portrayed as the Japanese Shinto goddess of creation and death. "I'm really big on drawing inspiration from the different cultures I'm mixed with," the songstress, who is quarter Japanese, told Refinery29. "This is my interpretation of Izanami no mikoto."
At the end of the second video she acts out a funeral for her ex's ego. Aiko explained, "The funeral is for a man I knew personally. A man who lost his way. This funeral is the funeral for his ego. In this visual, I portray the goddess of creation and death, coming to collect his poor spirit and set it free."