Brickman has a lot of success writing Christmas songs that aren't specifically about the holiday. When asked in a Songfacts interview
if he considers "The Gift" a Christmas song, he replied: "I consider it a love song that takes place during holiday time. It sent me down this road of writing songs that are set in the holiday rather than about the holiday. When you write about people and relationships instead of about things or inanimate objects or weather or whatever, that's when it starts to connect, because everybody can relate to it.
So, you set the scene, almost like you're writing a book or a play. The winter snow is falling, it's holiday time, and really, when it comes down to it, the gifts that I care about most in life are you. I don't really want stuff."