Filmmaker and painter Jeff Scher directed the animated video for the song which retells the story of President Barack Obama's performance of "Amazing Grace
" at the memorial service.
"[When Barack] Obama sang 'Amazing Grace' at the service for the Charleston Church shooting victims, it was deeply moving," Scher recounted. "Somehow Obama, with his humble singing voice, turned grief into grace. With humility, compassion, and a two-hundred-year-old hymn, he made us feel that the evil deeds of a sick individual could not shake the bonds of our common humanity."