With the video for this song and "Steppin' Out
," Jackson had a strong presence on MTV, which was just a year old and populated mostly by British artists like Jackson who had made videos to show in Europe. Jackson's videos were well-liked, but he often spoke out against the medium, as he felt it forced artists who were not visual performers to conform to a different role. "On the whole, most videos are pretty much an insult to people's intelligence," said Jackson.
He came to regret the remarks, saying in the book I Want My MTV
: "I'm not such a miserable bastard that I won't admit that some videos are great fun. But I believed MTV was beginning to have a negative effect on music. I'm well aware that refusing to make videos accomplished nothing whatsoever except - how should I put this? - to make my next record less successful. It damaged my career and it never fully recovered."