Legend expanded on this song to SoulTracks
: "There is a yearning in a way, because you're wanting people to join you. When I'm out there doing my work for the 'Show Me' campaign, sometimes you wonder if anybody's listening, or if they care enough about the issues to make a difference. The song is a call to action, a call to arms for anyone who has a mind to contribute and the motivation to actually do it. What we're trying to say is that the time is now, we've already waited long enough to start working on the issues that we need to handle as a country and as a globe. We're talking about poverty, ending the war, and we need more people out there who are clamoring for change, it's not just about electing Obama, it's just about the mindset and putting pressure on the politicians to be more responsible."