The video, directed by Washington D.C. filmmaker Cole Wiley, is about the power of love in the face of prejudice. The clip tells the story of Jamila, a Muslim woman, and Roberto, a Mexican man, who fall for each other, but face major obstacles in the form of bigotry and Islamophobia.
"'Surefire' is a song about eternal faith. Faith that love is the most powerful force in the universe," said Cole Wiley about the song and video. "Human civilization is experiencing an extraordinary moment in time. We are more capable of doing more good than ever before, but we are still mired by a myriad of systemic failures that continue to arise because of our continuing lack of empathy towards others."