L.A.-based filmmaker and photographer Sean Stiegemeier directed the song's music video. His other credits include several clips for American Metalcore give-piece Atreyu. Filmed entirely in reverse in a freezing Iceland, the visual depicts a music-loving girl, played by Icelandic actress and soccer player Aníta Lísa Svansdóttir, frantically in search of tunes. "The video was shot in a small town on the south coast of Iceland," Stiegemeier revealed to MTV News. "Weather and light were a tough factor, with only four hours of daylight and blizzards storming through the shoot."
"It was the most physical shoot that I have done," the director added. "Because the camera was attached to the actress as she had to run backwards the entire time, also uphill, on ice, while bleeding out of her ears. Fortunately, she is a professional soccer player and did an amazing job."