The song's music video was produced by Josh Hartnett and directed by Brody Baker. Cudi explained to MTV News how he hooked up with them: "I was actually telling Josh that I wanted to shoot the video. We were hanging out one day, and he [Hartnett] was like, 'Aw, I know this one guy, he's done great work. He's really dope and refreshing.' I was familiar with his stuff. He [Baker] did the music video for Animal Collective's 'My Girls
,' and I was a fan of that video."
Cudi added that he gave Baker a rough concept for the clip and the director embellished it. "I just saw the first rough cut the other day. Drake is in it. He has a cameo... a bunch of my homies that I knew coming up," Cudi said. "We were just kicking it. When you see the video, it just makes me feel good, because I'm seeing all my friends and people that matter in my life. We were all celebrating. It's like a New Year's Eve-type thing. Everybody's just getting wasted."