The video was directed by Anthony Van Den Ende, who did the A Flock of Seagulls clips for "I Ran (So Far Away)
" and "Wishing (If I Had A Photograph Of You)
." In the video, Jaz Coleman is shown as an authoritarian political figure speaking in front of both Russian and American flags.
Coleman wanted an array of video footage related to the decade incorporated into the clip, so Van Den Ende gathered shots of various political figures and shot other random footage to go with it, including a dog wedding and a shot of Coleman's melting face. The Killing Joke fans were shot waiting outside of a show at the Hammersmith.