The music video was directed by the team of Ian McFarland and Mike Pecci, who also did the Killswitch Engage video for "Always
." The directive: Do something that brings Jesse back into the band and shows the family element. McFarland and Pecci were working on other projects at the time, so they kept it simple, using a nearby studio and shooting it documentary style, making it a behind-the-scenes look.
The directors invited the band's friends to the shoot, and got footage of everyone having a good time. It was all done very tongue-in-cheek. Mike Pecci told us
: "Our idea was, What if we film the guys f--king around while they're making a real video? So when they're playing and they're around their road cases and stuff, that's just them practicing before they get in front of the lights. And when you hit that part of the video where it's slo-mo and the guys are jamming and jumping off drum sets and doing all of the Van Halen s--t, that's the making of the video.
Then when we cut away, we show the guys laughing about it, doing fun stuff, and being a--holes to each other off camera. They are a big concert band, and I wanted to make them feel epic and show the performance as epic. But at the same time, the core of it, and what we were asked to do, was just show the family element, so we came up with that treatment."