The song's ten minute music video was directed by Anthony Mandler (Rihanna, Fun, Drake) and finds Del Rey taking shelter in a series of different men. Del Rey told Radio.com
that she considers Mandler, who also helmed the singer's clip for "National Anthem
" and her short film Tropico
to be her "directorial soulmate," She explained: "I always give him these mood boards and storyboards that he goes through and makes all of the visions I have come to life. He never says no and he asks me why do I want it to be about the kindness of strangers, like in the case of 'Ride' — why am I with different men and things like that? I tell him it's not about being submissive to men or anything like that. It's about not really knowing anyone close to you who can help you, and being really lucky enough to finding people who you just meet randomly, who can take care of you until you can take care of yourself."