The Luis Cerveró-directed video was filmed in a Burnank studio and features the band walking backwards up a staircase. As they ascend further, things become more unreal. "I'd like to leave it open for everyone to read it their way," Cerveró told Urban Outfitters
of the clip's concept. "But basically, what happens is that reality gets increasingly diluted to the beats of the track."
"Luis' treatment immediately stood out: Mostly because I couldn't really understand what on earth he was proposing," Angus Andrew added. "All I could tell was that somehow he was really fascinated by the idea that nowadays, in filmmaking, you can no longer tell what's real and what isn't."