The Director X helmed video finds the four Little Mixers playing teenagers. The quartet are transformed by a magic spell from nerds to chic and powerful girls, who proceed to take revenge on a school bully. The clip is in part, a homage to the dark teen movie The Craft
Little Mix's Jade Thirlwall told Digital Spy
the girls already had the idea for the video when they were recording the track. "Whenever we write and record songs we always picture a video and what it's going to be like," she said. "We always wanted it to be more fun and taking the mick out of ourselves a bit, so us and the label came up with the whole high school chick-flick idea. We've never been able to do something like that before, so it was really new for us. It was all very exciting."