The music video depicts a desolate Carey wearing a bridal gown only to eventually throw it into a fire pit. The singer directed the clip herself and executive-produced it with her manager, Stella Bulochnikov. She told Billboard
magazine about the visual's rushed production.
"It was a day later after we did the song. We had to put it together really quickly. There wasn't really one story line, it was just the breaking up of a, whatever you want to call it, relationship and it kind of fit with the lyrics."
Carey adding that setting fire to a wedding dress was an idea that had been in the works for years. "I've always wanted to burn a wedding dress in a video," she said "so we took this opportunity to do that 'cause in the 'We Belong Together
' video (in 2005), I told (director) Brett Ratner in post (production), I wanted to burn the train of the wedding dress, which was actually the real wedding dress that I wore in one of my many endeavours into marriage. He wouldn't light the train up, so I was like, 'You know what? I'm gonna do this myself.'"