They're barely audible, but The Supremes added background vocals on this track along with the song's writers, Holland-Dozier-Holland. The call-and-response style mimicked a church congregation shouting back to the preacher.
The Supremes had a lot of support from Motown head Berry Gordy, but no hits to show for it when this song was recorded in September 1963. Holland-Dozier-Holland had some success with songs like "(Love Is Like a) Heat Wave
" and "You Lost the Sweetest Boy
," but no #1s. That changed in 1964 when H-D-H wrote "Where Did Our Love Go
," and The Supremes very reluctantly recorded it. The songwriting trio ended up writing nine more chart-toppers for the group, which became the biggest female act on Motown. In 1973, Diana Ross – by then the "first lady of Motown" – and Marvin Gaye released the duets album called Diana & Marvin