The tongue-in-cheek animated video music video, which was a dig at the tabloids' fascination with Jackson, won the 1989 Grammy Award for Best Music Video Short Form, and the MTV Video Music Award for Best Special Effects. Jim Blashfield and Paul Diener directed the clip, with Blashfield doing the animation. Blashfield won the same MTV award the following year for his work on "Sowing the Seeds of Love
" by Tears For Fears.
The animating process for Jackson's clip took nine months. "Each and every bit of it is made up of still images that are all stacked on top of one another on a piece of glass," Blashfield explained to Rolling Stone
. "Look in any one scene and look how many different things there are going on, so each one of those had to have its own shoot. There's a splash that shows up throughout the entire video, and that was so time consuming to cut out that we just had one and it was passed around. Whoever was doing the scene and needed the splash would get to use it for a while. There was a guy, he specialized in that splash, and I think he worked on it for weeks. He also was responsible for hair. So he looked like somebody out of Dickens. He sat on this tall stool kind of hunched over, with these odd glasses that jewelers or somebody wears. Just cutting one 32nd of an inch after another."