Sean Hagwell set out to treat the video as a scene from a '90s-era film. The director explained on his website
that he wanted to show "a man who was giving himself one more night to live in the sadness." He found a location in Clarksville (about 40 minutes north of Nashville), which the art department converted into "a '90s-era smoky bar."
Hagwell likened Ray's performance and the overall vibe of the clip to Gary Allan's 2003 "Songs About Rain
" music video.