The song's black and white music video was directed by Vaughan Arnell, who also helmed the clip for "Live While We' re Young
." It's a straightforward visual that shows the boys performing the track in the recording studio. "When I first heard the track, the mix on it was so simple and so pure and you could hear all the qualities of the voices on the track, I just wanted to come up with something that when the viewer watched it, it was almost like sitting there listening to the boys sing the track," the director told MTV News.
"And I thought there are so many ways you can shoot a ballad," he continued. "And I thought the most pure way to do it was like if you were going back into the recording studio when they recorded it for the first time, to make it as uncontrived as possible and that you really got the qualities of their voice coming through without any other bulls--- or effects in the way of it. I wanted to try and create something that was very pure."
Despite its simple concept, the shoot turned out to be more complicated than Arnell or the boys anticipated. "I think at the time of the idea they were [excited], but then when we came to shoot it I think it was one of the hardest things I've ever done," he told MTV News. "Because we were in the studio for over twelve hours and I think just to sit there and kind of perform it over and over again because I was just trying to get different shots, different angles, different qualities. It was a really tough shoot because they had to keep their energy going and keep the vibe going. I think they liked it, but I think in the end it was a tough one just to sit there and keep interested. It was a simple idea, but a tough shoot."