Pinkfong uploaded the video to its official YouTube channel in November 2015 and it started making waves across southeast Asia before becoming a worldwide phenomenon in the summer of 2018. The clip - which reached the Top 40 of YouTube's most-viewed videos ever with over 1.6 billion views (more than 3 billion across all platforms) - also inspired a social media craze.
The "Baby Shark Challenge" featured adults, mostly parents of shark-obsessed toddlers, emulating the simple dance moves from the video. Some fans took the stunt to a new level by copying the "In My Feelings
" challenge, which featured Drake followers jumping out of their vehicles and dancing to his hit single. Instead, "Baby Shark" devotees dressed up like Great Whites and jumped from their still-moving cars to dance along to the kids' tune.