The song's music video was filmed in Spitalfields, East London, in August 2012. Williams' leading lady is played by British actress Kaya Scodelario, who is best known for her role as Effy Stonem in the E4 drama Skins
and Catherine Earnshaw in the 2011 movie version of Wuthering Heights
. She has also featured in the visuals for several of Plan B's songs including "Stay Too Long
" and "She Said
The clip reunites director Joseph Kahn with Williams, who was one of many singers involved with the Helping Haiti "Everybody Hurts
" music video, which Kahn also directed.