Williams developed a strong interest in UFOs around the time this song was released. Following the relative failure of Rudebox
, Williams retreated from the public eye and spent the next couple of years working on a documentary with the Welsh author Jon Ronson called Robbie Williams and Jon Ronson Journey to the Other Side
, which followed him to a UFO convention in Nevada. Explaining his desire to make the film, Williams told The Guardian
in 2008: "I've been spending so much time at home on the Internet on sites like AboveTopSecret.com
. I want to do something. I want to go out there and meet these people. I want to be a part of this. I want to do something other than sit in my bed and watch the news."