The music video was the first one Shakira made in America, and because she wasn't well known there, her label, Sony, didn't have directors beating down the door to work with her. Mark Kohr asked to work with her after seeing a poster of her and thinking he had great energy and style. Kohr had done popular videos for Alanis Morissette ("Hand In My Pocket
") and No Doubt ("Just A Girl
") that proved to Sony he knew how to shoot female singers in a way that brings out their strength and style without objectifying them. Kohr is also of Latin American heritage.
The video was based on Burning Man. "We do an all-night festival thing where there is a fire event at the end," Kohr told Songfacts. "There's a big eye we made and in the video, the story is that it catches fire and everyone still continues to dance. That was kind of like the Burning Man thing where it culminates in the burn."
According to Kohr, Shakira was really nervous.