Tesla guitarist Frank Hannon explained to Bravewords.com
why the made this the title song: "While we were making the record, we were also doing a bunch of other things. We were flying out to do shows over the summer on weekends. I was listening to the music and I was listening to some of the lyrics on the album and it gave me an idea of eternal or eternity. There were some things in there that were kind of giving me the idea of music is forever and bond hopefully can be forever when you make a bond with a person, but sometimes it is not. With the band members and the band Tesla means Forever, but I thought of the word eternal and I liked the word eternal for an album title but the guys in the band didn't really care for that word. They thought it was too religious or something. But I had already told my friend Duane, I collaborate with Duane Serfass, he is my artist. He is a great artist. I am surprised that no one else has discovered him to make albums because he is a phenomenal artist. I said Duane, I have this idea. We were coming home from Wisconsin on an airplane and I had this idea for eternal being the album cover and taking the letter E, and making it with a long line through the middle and the whole idea of the E. So he took the word eternal and the E and he drew it out, and he searched for eternal on the Internet and he came up with the photograph,' Eternal Embrace'. Which is the photograph of the human skeletons that were buried in 'Eternal Embrace'. He found the photograph, and we searched and tried to find the name of the photographer but we don't know who took the picture. We searched for it, but we loved it so much, we decided to use it. So I showed it to the band and they all loved it too. But they still didn't like the word eternal. So we decided to use the song title for 'Forever More'. We decided that meant the same thing eternity. We kept the E and we put the skeletons in there."