Band Perry told the story of how this song came to be the album's lead single to Radio.com
. "Well, 'Live Forever' is one of the 'kingpin' songs on the new album," Kimberly Perry recalled. "The whole spirit of the song feels like everything we were experiencing as we were making this album. It was a song that we wrote with RedOne, and a buddy of ours named Jenna Andrews. RedOne is known for all of the Lady Gaga songs, he did Nicki Minaj's 'Starships
,' he's great at big, anthemic melody. He brought in that opening line at the chorus, and we were like, 'Oh, this is a song that we have to write today.' It was such a blast."
Reid Perry added, "I felt like we had the core of the album already. But we were still looking for that first single. And when we recorded it and listened to the playback the three of us were like, 'We have it!' We actually called our label up, they're in Nashville, and said, 'You have to get on a plane and fly to L.A. right now.'"