The Both is a musical duo consisting of Boston singer-songwriter Aimee Mann and New York pop punker Ted Leo. This boppy rocker describes how their project was born. "Walking along Milwaukee's riverfront between sound check and show time last year, Aimee and I were startled by a very disconcerting bronze statue of Arthur Fonzerelli, a.k.a. 'The Fonz,' a.k.a. 'The Bronze Fonz,'" Leo told Rolling Stone. "In that very moment, we knew we had to start a band to immortalize it (more than a bronze statue already immortalizes something), and The Both was born."
It was Daniel Ralston, the co-host of the music podcast Low Times, who wrote the treatment for the video. The Both then asked him to direct it. Leo told Billboard magazine: "The whole 'Ed Leo' idea -- it's a nice thing, the way this video came about. Aimee and I have been friends for a while, but we actually did deepen the 'idiocy' part of our relationship over Twitter in the last couple of years. There was this Twitter thing that happened when someone misspelled my name as 'Ed' instead of Ted, and this guy Daniel ran with it on Twitter, hashtag #EdLeo, imagining what the character of Ed Leo would be like. Then last year he actually began directing music videos and so he approached us with this idea and it seemed kinda perfect."