This is the first single from the Dayton, Ohio metal core band The Devil Wears Prada's fourth full-length album, Dead Throne
. The record follows a loose theme of anti-idolatry. The Devil Wears Prada mainman Mike Hrancia explained to Artist Direct
: "It's a theme that I've always written about. We always put it in our songs, and it's like we're saying, 'We're not your heroes. We're not meant to be put up on this pedestal. We're not meant to be looked up to' or anything like that. A lot of Dead Throne
is based upon that including 'Born to Lose.' Some songs have a different take on that theme than others do. 'Born to Lose' is a very bitter outlook, and it's bitter towards those at fault. As a lyric writer, I'm sort of putting myself down. A lot of the record has self-hateful lyrics, and 'Born to Lose' has some of that. It works from that perspective as well."