The Four Tops were signed to Columbia Records in 1960, releasing just one single - "Ain't That Love" (written by their lead singer, Levi Stubbs) - before moving on to Riverside Records and eventually joining Motown in 1963. As "I Can't Help Myself" was coming off the charts, word got out that Columbia was going to re-release "Ain't That Love" to capitalize on the group's sudden success. Motown head Berry Gordy made a big push to thwart this, and put the rush on a new song. Fortunately, Holland-Dozier-Holland were very good at reworking their hits - they did it the previous year when they followed up their Martha & The Vandellas smash "Heat Wave
" with the copycat "Quicksand." The Four Tops were also up for the task, as they were one of the most seasoned Motown acts.
HDH quickly wrote the song, and on Thursday, July 8, it was furiously recorded and pressed. It was delivered to radio stations the next day, and by that Monday, it was in stores.
Columbia did issue "Ain't That Love," but it stalled at #93 on the Hot 100.