The song's video has been compared to a-ha's promo for "Take On Me
." James Appleton, who directed the video, explained in The New Musical Express
March 1, 2008: "I was definitely keen to avoid the clichés of performance videos like the band playing in a huge warehouse and big stadium lights in the background. So while I was working on the early stages of the treatment, I thought of doing a video that actually exposed the mechanics of video production itself. My aim was to try and get the video to have one foot in the '80s and one foot in the modern era. There's definitely an influence of 'Take On Me' by A-Ha in there, but without the love interest. I grew up in the '80s and that was a video that I remember everyone talking about in the playground when it first came out. There's another reference to that decade with the blue and red arrows with zig-zag lines in them-they're based on a pair of curtains I had when I was a kid! I thought Barry Hyde's bow-tie added a touch of class too-he bought that along himself because I think he's been wearing it on tour."