The Isley Brothers became one of the most successful acts of the '70s, and also one of the most independent - they wrote, produced and released their own music throughout the decade. But in 1966, they were signed to Motown Records, who teamed them with the songwriting/production team of Eddie Holland, Lamont Dozier
and Brian Holland (Holland-Dozier-Holland), who put together this heartbreak song for the group.
Released as their first Motown single, it was a hit, but their last Top 40 with the label, who reassigned Holland-Dozier-Holland to other artists. In 1968, The Isley Brothers left Motown to record on their own label, T-Neck Records. Their first T-Neck release was the group's biggest hit: "It's Your Thing