As this song missed just one position of the US Top 10, it put the Supremes' string of consecutive #1 American hits to an end. Like the four out of their five consecutive #1 American hits, this song is about heartache and/or unrequited love. When this failed to make even the Top 10 (let alone reach #1), Holland/Dozier/Holland (the Supremes' songwriters and producers) had finally realized that the themes of the Supremes' songs had begun to be monotonous.
After the song's disappointing result on the charts, Motown president Berry Gordy sent a memo all around offices of Motown that read: "We will release nothing less than Top 10 product on any artist; and because the Supremes' worldwide acceptance is greater than the other artists, on them we will only release #1 records." When Holland/Dozier/Holland received the message, they decided to try a new theme for the Supremes. The result was the Supremes' next hit, "I Hear a Symphony
," which brought the group back to the #1 spot.