The single is a dig at several unnamed music stars. Timbaland has confirmed in an interview with MTV that fellow producer Scott Storch, with whom he co-wrote Timberlake's 2002 single "Cry Me A River
," is the target of his verse. Though the production of "Cry Me a River" is credited solely to Timbaland, Storch has claimed that he was responsible for producing it.
There are contradictory reports that Justin Timberlake's target is either Janet Jackson or Prince, while Nelly Furtado has denied in interviews that her verse is about Fergie despite many reports to the contrary.
Evidence that Timberlake had Prince in the crosshairs is his line, "If sexy never left, then why's everybody on my s--t?" Prince is attributed as saying "sexy never left," in response to Justin's hit "SexyBack."