The futuristic music clip sees We Are Scientists exploring the world of virtual reality.
"The video's concept came from a technique our director, Jed Mitchell, personally developed for hacking a standard consumer-grade 3D scanner/motion detecter and running the filmed results through some non-affiliated, third-party software, which it also seemed like he was maybe using incorrectly," bassist Chris Cain told NME. "None of it seemed quite on the level, to be honest, and I sort of suspect that Jed might go to jail once this video is released. It will have been worth it, though—we love the video."
Frontman Keith Murray
added: "When Jed explained the VR aspect to us, we thought it was going to be our chance to step outside of our corporeal bondage, to enter a world where natural laws have no place, where our abilities would be unchecked by physics or even by morality, where we could live like gods and wantonly slake our every unholy thirst."
"Turns out, he just wanted us to perform our song, which was fun, too."