On My Own

Album: single release only (2011)
Charted: 39

Songfacts®:

  • Manchester-born, Glasgow-raised Yasmin (real name Yasmin Shahmir) is a DJ and singer-songwriter who started her music career aged 19 as a hip-hop DJ running her own club night, Bad Intentions, in London. She was discovered DJing by Pharell Williams and subsequently toured alongside N*E*R*D, Will.i.am, Taio Cruz and Eve. In April 2010 the British-Iranian signed to an imprint of Ministry of Sound Recordings and by the end of the year she'd achieved a commercial breakthrough when she wrote and sang the chorus on Devlin's hit single, "Runaway."
  • This is Yasmin's debut single under her own name, which was produced by drum'n'bass legend Shy FX and released on 30 January 2011. The song finds the British-Iranian DJ doubting her choices before finding confidence that she did it all by herself. "And if I fail, at least I know I did it on my own," she sings.
  • Yasmin told The Daily Record how she ditched her record company video after deciding it didn't represent her properly. She said: "We got a video treatment sent to the label at Ministry of Sound and decided on the one that seemed to be right. The shoot was all day long, from 7am until midnight, and there was a big crew with lots of extras. As soon as we shot it I had to fly out to LA to work and they sent it out for my approval but when I saw it I thought it was really not me. It didn't represent me and I was cringing. I couldn't put it out there but I was in LA for ten days and couldn't do anything fast.

    While I was there I called around a few people and when I got back on Thursday they asked me to do another edit of the video but it was still not me. On the Friday I had to phone everyone I knew and arrange to shoot a second video which I needed to present on the Monday morning. I shot the new video all day Saturday and in the evening and the editor had to edit it during the night and all day Sunday. He gave me it on hard drive and I had to run to my label for 9am on Monday and then deliver it to the TV stations."

    Yasmin added that she'd met some good videographers and producers from her previous work with Devlin on Runaway and she managed to refilm the clip within a £1000 budget. Said the singer: "I paid for it all myself as the budget had been used up on the official video and luckily lots of people gave me reduced rates. I got my friend, the videographer Luke Monaghan - he has done behind the scenes stuff for Professor Green and Emil Nava, who directed the Devlin video Runaway and Jessie J's Do It Like a Dude - to help as well as a friend who gave me the use of a house.

    The official video saw me walking down streets at night and ended up in a house party situation. The setting and the sort of mood of everything was like 'Look at this. It's so trendy'. I'm quite a chilled out person and it was not a 'look at me, so trendy song'. It was really personal to me and about my journey. It was a bit more intimate and I wanted people to get to know me. I didn't even recognise me in the original but in the video I did I'm the only person you get to see. You get to know me."

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