The song asks the question: What sound does a fox make? It was produced by Norwegian producers Stargate, the team behind Rihanna's "Diamonds
" and Katy Perry's "Firework
." Bård described the writing process to Billboard
magazine: "The way we work is we just sit around and talk about things and get ideas and take some notes," he said. "I guess we must have been talking about what sound a fox makes. And then we had a chance to work with Stargate, a production company in New York City...We actually did a favour for them and we asked them if they could produce a song for the new season in exchange."