The 6ft 9in Dutch producer Afrojack attempted to reach new heights on this pounding track. The house-pop tune was premiered on February 2, 2014 on Bud Light's "Cool Twist" Super Bowl commercial with free copies handed out to the first 500,000 people to Shazam. Rob McCarthy, Vice President at Bud Light, said. "Afrojack has an uncanny ability to re-imagine the status quo, and that skill made him the ideal partner to help debut our new Bud Light Cool Twist reclosable bottle."
Rising LA-based singer/songwriter Wrabel originally recorded this as a tender piano ballad. Afrojack liked it so much that he revamped the song for an uptempo dance single with Wrabel again contributing vocals.
The Four Tops' "I Can't Help Myself (Sugar Pie Honey Bunch)" was written by the Motown team of Lamont Dozier, Brian Holland and Eddie Holland. The phrase "Sugar pie, honey bunch" was something Dozier's grandfather used to say when he was a kid.