The song's music video was filmed in the band's hometown of Austin, Texas. It was helmed by Mark Pellington
, who directed the films Arlington Road
and The Mothman Prophecies
as well as music videos for Bruce Springsteen, U2, Pearl Jam and The Foo Fighters. Though Pellington rarely accepts music video assignments, the director has said he was deeply inspired by the intensity of Alpha Rev's music and lobbied to work with the band.