The song came from a real situation that Francis went through, where she was trying to fend off an intimidating person making advances. She explained to BBC Radio 1's Annie Mac that the guy wouldn't take no for an answer:
"It's a very genuine place I'm singing from. I was in a situation, I said 'no'; and the person I was like, 'I know what you mean, and you mean yeah because you're just playing hard to get'. I freaked out. I was like, 'Oh My God, I've got to get out of here!'
You go through these situations and, at the time, I personally don't think to myself 'oh, this is going to be great material'. I'm in the moment and I'm freaking out or I'm having trouble or whatever. Then you're in the studio and you've still got those feelings from that situation, that you didn't resolve quite as well as you'd like to have done. And that's where I really pull my lyrics from. Like, OK, if I went back to that situation, what would I have needed to handle it better? And that's where this song really comes from."