This upbeat pop-punk song is a boisterous declaration of rebellion on which Lavigne sings of putting up her "middle finger to the sky" to "let 'em know that we're still rock and roll." The tune was the second cut to be lifted from the Canadian singer's eponymous fifth studio album.
The track was produced by Max Martin (Britney Spears, Katy Perry) and co-written by Lavigne with her husband Chad Kroeger, Dr. Luke protégé Jacob Kasher, David Hodges from Evanescence, and Peter Svensson from The Cardigans.
The song's music video was directed by Chris Marrs Piliero (Britney Spears, Kesha) and shot on July 21, 2013. The comic book-style clip, which was was inspired by the 1995 cult film Tank Girl, finds Lavigne battling a bearshark as well as engaging in a post-car crash kiss with Danica McKellar. The actress turned New York Times bestselling author and mathematician is best known for playing Winnie, the girl fancied by Kevin Arnold on the late-'80s coming-of-age sitcom The Wonder Years. The visual also features Sid Wilson from the band Slipknot, whilst Titanic actor Billy Zane shows up in the finale sequence on a Segway. Lavigne described the clip to Billboard magazine as "a post-apocalyptic comic book adventure." She added: "I didn't want to just make a standard music video. I wanted to step it up."
At the beginning of the video, Avril harkens back to her 2002 song "Sk8er Boi" when she tells a caller, "How much more obvious can I make it - he was a boy, she was a girl."