The song's interactive video was directed by Rob Soucy and Nick Ace who also shot Banks' "Heavy Metal And Reflective
" clip. The visual, which works exclusively on Google's Chrome browser, asks permission to access your webcam, enabling you to insert yourself into the action. The webcam does this by wallpapering your face into the background, enabling it to be part of Azealia's psychedelic visuals.
Banks said: "I'm such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me. Music videos are as much of an art form as the music itself. The more I can push myself in my creative endeavors, the better."