The Hype Williams-directed video was filmed in a roller skating rink in Houston, Texas where Beyoncé skated as a child. The TMZ
website said that the surprise release of the Beyoncé
album and music clips was kept a secret from nearly everybody who was involved in its production. A girl named Morgan Hebert was one of the dancers in the visual, which was filmed in September 2013, and the Texan and her team made sure no one truly knew what was going on. "She and a few other dancers from Beyonce's Super Bowl show flew to Houston for the two-day shoot and it was like Fort Knox," claimed the outlet. "No cell phones, no pictures, nothing. She also had to sign a scary confidentiality agreement. Morgan says she figured it was all for a music video, but didn't expect anything to be released until next year."