The video was directed by Francesco Carrozzini, who previously helmed A$AP Rocky's "Phoenix
" clip, as well having shot photos of Beyoncé for outlets like Vogue
. He shot the visual in New York City in late November 2013, after receiving a call from the singer's camp a few days prior. The clip was Queen Bey's storyline, Carrozzini told MTV News of the process. "It's not the traditional way I would do a video — how I did for A$AP or for other artists where you just come up with an idea and present it to the artist."
"She had a very precise storyline in her head and it was written and filled with references — and so a big part of the creativity is her," he added.