Big K.R.I.T. wrote this song about his confidence as an artist, rapper and lyricist. He explained in a NPR track-by track
"It's me expressing that I know where I stand in music and I know my catalog and after (2014 single) 'Mt. Olympus,' that's known.
Sometimes you think you didn't win, and you focus so much on that instead of really looking at it from the perspective of it not being your time yet. And if somebody else won and they're going hard, trying to put it in your face, they might not even know how to celebrate: 'Your confetti ain't even heavy.'
Even when people are like, 'Man, K.R.I.T., why you ain't where you need to be?' Or, 'Why you ain't getting this kind of light?' I will. My role is different and 'Confetti' is just that. People know, lyrically, I go in and you should never take me lightly on any record. That's my way of reminding people, like, hey [laughs]."