This is the title track from Mississippi Hip-Hop musician and record producer Big K.R.I.T.'s debut studio album, which was released June 5, 2012. K.R.I.T. explained to The Boombox
, that the title primarily reflects his belief that he still has "the same hunger and passion when I first started doing music." He added: "Also the kind of music that I've been creating, the soul and the feel, sometimes it's from a totally different planet, when you think of mainstream music, and for me, it's just about bringing that sound and that quality to a realm that where you consider it mainstream, and you can decide whether you like it or not. It's primarily surrounded around keeping that same grit and that same feel I had when I first started making music."