Big & Rich got some help from Tim McGraw for this song. "That was his title," Rich told Billboard
magazine. "He told it to us in a parking lot in Canada, where we were doing a show with him. He said he had a song title -- 'Who You Been Loving Lately?' We thought it was brilliant. We wrote it, recorded it, and emailed it to him. His response was a video treatment -- he wrote an entire video script for the song. I looked at Kenny and said, 'I guess he likes it.' Kenny said, 'Apparently so, we should ask him if he wants to sing on it.' He said, 'Sure! What are you doing next Thursday at 3pm?' We said, 'Recording you, Brother Tim.'"
"So he comes in and we recorded him," Rich added. Then he graciously gives us the green light to release it as the follow-up single to 'Look at You