Elevate

  • This is the title track of the second studio album by American boyband Big Time Rush. Big Time Rush's James Maslow wrote the song with Los Angeles songwriter and producer Damon Sharpe who has co-penned several other BTR tracks including "Nothin Even Matters," "Love Me Love Me," "All Over Again," and "Crazy For U."
  • Maslow told the story of the song to Artist Direct: "We were sitting in the studio having one day. I was like, 'Well, what do we write about?' He actually came up with the concept. He asked, 'Do you have a title track?' I said, "No". He was like, 'Dude, that's it!' We just ran with it and had a lot of fun."
  • Maslow told Artist Direct why this song represents the album. "It's very positive, and there's a very fun message. Of course, it has this idea of elevating everything - elevating your life, elevating your style, etc. That's the whole concept of this album from the artwork to the songs."
  • After the song was released it became the band's motto. BTR's Carlos Pena Jr. explained to Artist Direct: "Everybody's like, 'They've really elevated!' All of these fans are tweeting, 'I'm listening to this record right now and I'm elevating!' It's just become the next generation of Big Time Rush. We've really stepped it up and elevated. The sky's the limit. Reach for the stars and take it one step at a time and elevate a little higher."

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