Album: I, I (2019)
Play Video


  • Longtime Bon Iver collaborator Brad Cook co-wrote and co-produced this song with Justin Vernon. He told Apple Music "We" was a song idea that he and Vernon were unsure what to do with when they were working on I, I in Wisconsin. When they moved onto Sonic Ranch in Texas to complete the record, they asked several different people to have a go at trying to make something out of the song. Eventually, Big Thief producer Andrew Sarlo "took the whack that broke through the wall." Vernon then completed the track by adding some acoustic elements.
  • Like many Bon Iver songs, the lyrics are difficult to decipher, but Justin Vernon seems to be addressing those who haven't figured out that President Trump "is not what you've been sold."

    I'm coming over for another story told
    I'm saying homie that it's not what you been sold
    It's hardly what you'd know

    The penultimate track of I, I, "Sh'diah", is a more direct attack on Trump (the title is an acronym for "shi---est day in American history"). "If you could drop an MDMA cloud on the White House, just maybe he would have empathy," Vernon told Pitchfork. "But we don't want to make the mistake of sending all our energy to this one guy. He's just a metaphor. He's a black hole."


Be the first to comment...

Editor's Picks

What Musicians Are Related to Other Musicians?

What Musicians Are Related to Other Musicians?Song Writing

A big list of musical marriages and family relations ranging from the simple to the truly dysfunctional.

Name the Character in the Song

Name the Character in the SongMusic Quiz

With a few clues (Works at a diner, dreams of running away), can you name the character in the song?

David Bowie Lyrics Quiz

David Bowie Lyrics QuizMusic Quiz

How well do you know your David Bowie lyrics? Take this quiz to find out.

Soul Train Stories with Stephen McMillian

Soul Train Stories with Stephen McMillianSong Writing

A Soul Train dancer takes us through a day on the show, and explains what you had to do to get camera time.

Charlie Daniels

Charlie DanielsSongwriter Interviews

Charlie discusses the songs that made him a Southern Rock icon, and settles the Devil vs. Johnny argument once and for all.

Director Mark Pellington ("Jeremy," "Best Of You")

Director Mark Pellington ("Jeremy," "Best Of You")Song Writing

Director Mark Pellington on Pearl Jam's "Jeremy," and music videos he made for U2, Jon Bon Jovi and Imagine Dragons.