The song was birthed when Sykes was writing lyrics and watching TV in the studio and he stumbled across Wild Wild Country
. The singer told NME
that he was struck by the similarities between starting a cult and embarking on a relationship or a marriage. "You've got to give yourself over to a person and trust them and love them unconditionally," the BMTH frontman explained. "Whatever they say goes and you have to have this blind faith towards them. You might have to give up your whole life to be with them."
"That's how it started," Sykes continued. "It kind of blossomed into being about a bit more than a relationship, because I think we are quite tribal people. People want to belong to a cult. I think it's a problem now more than ever, because people say they want to believe in someone, then they don't want to admit that it's wrong because it doesn't agree with what they initially said."