The first song from Bullet for My Valentine's fifth album was released on November 18, 2013. It's a return to Bullet for My Valentine's early work, focusing heavily on the band's guitar section. "It's definitely more of a step towards our first two records," drummer Michael "Moose" Thomas told Billboard magazine regarding the LP. "We always like to keep changing our records and our sounds and stuff. I think you have to change, otherwise it gets boring for us and the fans get bored. Look at all the great bands through rock history; they changed on all their albums - especially Metallica. Their albums have always changed, and they're the biggest metal band ever. So we just want to keep changing and get to another level each time out."
When the band arrived in the studio to record this song, it didn't have a title or even lyrics. Vocalist Matt Tuck told Kerrang! magazine: "I don't really like to write vocals and melodies until the song is complete musically. I just let the music take me wherever I think it needs to go. That's how I've always done it – I get inspired by the music itself. I sit down with an almost finished version and have it by myself for a couple of hours. Until then, I don't really know exactly how the song will turn out."