This song is a tale of drunken nights that end up in the prison cell. Barat told NME it is "kind of about prison - but obviously, it's the prison of my own design, or the prison of our own design. I don't want people going, "Oh, is it about Pete [Doherty] going to prison?"
The video is a tribute to the 306 British and Commonwealth soldiers shot for desertion and cowardice during World War I. It was directed by music photographer Roger Sargent and features a cameo by Baxter Dury as The General. Theirs is a plight that Barat is genuinely moved by. "If I pull you out of your house from your family, you in a bullring and tell you to fight a bull, and you don't, so then I shoot you, that's murder," he told NME. "That's state–sanctioned murder."